Business models – sounds like technical jargon, right? The chances are though, you’ve already thought of yours without realising. And you’ve probably already decided on it. You see, you’re thinking like an entrepreneur now. But how can that be if you don’t know what a business model is? And how do you know if you’ve chosen the right one? Don’t worry, all will be revealed later on but what you can take comfort from now is that business models don’t have to be complicated or scary. And you don’t have to stick to the first one you decide upon – it can change as your business grows and the needs of your customers change. In, 'Choosing Your Business Model', we’ll answer the above questions and much more. We’ll show you how each digital business model can be used, and pose some of the questions you need to be asking yourself when setting up your business. Most importantly of all, we’ll talk about how your business model can adapt and change over time to help you grow your business. What you will learn

• The different types of digital business models
• The positives of each business model
• How you make money from different business models
• How technology can be used in a business model
• Using business models to allow your business to grow
• Researching which business models your competitors are using

Selecting the right business model at the start will save you time, hassle, and money. It’ll help you focus your efforts on the right areas to grow your business and give you a clear plan of action. But it’s not a one-time-only decision. Your business model should evolve alongside your digital start-up business. Knowing the next step on the journey will give you the confidence to move your business forward.